Optimizing images is one of the most crucial steps while speeding up any website for performance. Here in this article, we will introduce you the image optimizer for WordPress.
Before going to the main topic, I would love to tell you about the importance of optimizing images for website’s speed and overall performances.
What is Image Optimization?
Image optimization refers to compressing and reducing the size of any image file. While there are so many file formats that could be an image, some of the most popular formats are PNG, JPG, JPEG, etc.
These file types have their own properties and all of them are popular in specific use cases. For example: If you need an image with a transparent background, you must go with PNG or SVG.
Why does file size matter? The answer is pretty simple. Small file will load faster than the larger one. This is why we need to keep the file size as little as possible to optimize the loading of images.
What is WebP?
WebP is an image file format that Google has developed as a replacement for JPEG, PNG, and GIF file formats. WebP yields files that are smaller for the same quality, or of higher quality for the same size. (Source: Wikipedia)